Webinar – Biz small talk, Traps to Avoid: Wednesday 21 December 2016. 2.30p.m.

International business does not only cross borders, it also cross cultures. Culture profoundly influences the way executives think, communicate and negotiate. Whatever sector you are operating in, cultural differences will have a direct impact on your ability to succeed internationally.

In an ever-interconnected global economy, the companies that will see growth in the coming years are those that are not only doing business internationally, but also developing cross-cultural skills.

With this in mind, Invest in Lombardy and AMI (Associazione Milano Interpreti) invite companies and businessmen willing to invest and work in Italy to attend the webinar BIZ SMALL TALK: TRAPS TO AVOID. An experienced team of professionals in the field of communication with deep knowledge of different cultures will provide participants useful insights on how to engage with Italian companies and negotiators.

Starting from a preliminary discussion on business stereotypes about Italians, the session will uncover the importance of dressing codes and business etiquette and provide useful tips on how to adopt your communication strategy and effectively match the Italian standards.

Please register here to attend the webinar.