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International business does not only cross borders, it also crosses cultures. Culture profoundly influences the way executives think, communicate and negotiate. Whatever sector you are operating in, cultural differences will have a direct impact on your ability to succeed internationally. In an ever-interconnected global economy, the companies that will see […]

International business does not only cross borders, it also cross cultures. Culture profoundly influences the way executives think, communicate and negotiate. Whatever sector you are operating in, cultural differences will have a direct impact on your ability to succeed internationally. In an ever-interconnected global economy, the companies that will see […]